Instagram’s Global Head of Business and Brand Development, James Quarles explained the reasoning behind this decision The ‘Contact’ button will appear next to the Following button in the profile information section of the page. Be attentive since all these data will be available to visitors of your business Instagram page.The most deciding point should be the main target of your business page on Instagram, and on the sale process/communication with customers.In any case, show one way minimum to get in touch with you: email or phone. You are the admin if you have registered the page by yourself.If your page was created by anyone else, he or she must give you an access to the administrator role.Then, you need to choose what FB page would you like to attach to your Instagram and click «Next».Fill in the needed data in the appeared window. Auf den ersten Blick ähneln sich die Profile stark. Businesses have been using Instagram as a way to build their audience and connect with customers for a while now without too much insight on how their content is performing.

Entscheidend sind jedoch die Funktionen, die mit dem Business Account einhergehen. 500 Million+. Instagram business accounts are one of two free professional profile options available to Instagram users. You are going to obtain the full information.Click on the button «Insights» on the menu to see it.The important note: the insights get available to those posts only published after shifting to a business version.At the first look, the insights gives just the general data.The general data is the user’s weekly account stats: impressions, reach, views, website visiting.In the Audience section, you can see the information about your subscribers.Knowing these data, you will be able to catch better the mood of your clients and create more effective content.In the Posts section, you can see the data about each post separately and also sort them according to various criteria!To see it, it is necessary to select a post and click on «View Insights».For this you need to specify the following filters:As a result, you can see what posts are commented most by your readers, to analyze their difference from other positions, and to identify common characteristics.This information will help you to create posts that will better engage subscribers.Stories section is similar to posts section. Tap Settings. Your Instagram business account is ready.Insights seems to be an effective tool that gives you exhaustive information on your page. Though, Instagram business tools are just some of the new ways Instagram hopes to make growing a business on the platform much easier. ).This is a very cool tool that will help to increase:Maybe later it will be possible to add a button «Text» in the product card (instead of a button «View on website»), which will lead user in direct (similar to Facebook shop).The category is laid out right under your name. For example, you'll find insights such as gender, age range and location.

Here you can also sort the stories, but the criteria differ a little bit:If you will periodically review your account and see what your subscribers respond the best, then you can raise the Engagement Rate (ER), and, of course, sales!Previously users could promote posts only through the Facebook advertising campaign, now using the business version you can start post promoting via the app.To do this, navigate to the needed post and click the button «Promote».Next, you need to choose what this promotion outcome aims at:Further, specify the website, audience, budget sum, promotion period, and select a payment method (e.g., a credit card), after what the promotion campaign will go to moderation and start.There is one more tool for increasing sales except for promotion.

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